Reward Campaign Overview

Your referral program campaign is the heart of your strategy—it’s where you define the incentive model that motivates advocates to promote your brand. The rewards you choose will have a significant impact on the success of your program, so it’s important to design a campaign that aligns with your goals and appeals to your audience.

The Genius Referrals Campaign Engine is one of the most powerful and flexible tools on our platform. It allows you to create highly customizable campaigns with a wide range of options and restrictions, ensuring you have everything you need to launch and manage your incentive model effectively. Plus, we’re the only platform that offers Multi-Level Marketing (MLM) functionality, giving you a unique edge in building a robust referral network.

Key Components of a Campaign

When setting up your campaign, you’ll work with three core components to define how rewards are earned and distributed:

1. Tiers

Tiers allow you to create a structured reward system based on the performance of your advocates. With tiered rewards, you can incentivize advocates to achieve specific milestones by offering increasingly attractive rewards as they progress. For example:

  • Tier 1: Reward for the first 5 referrals.
  • Tier 2: A larger reward for the subsequent 10 referrals.
  • Tier 3: An even bigger reward for 20+ referrals.

Tiered rewards make your program more engaging and encourage advocates to stay active over time.

Learn More: For step-by-step instructions on setting up tiers, check out our Tier Setup Guide.

2. Multi-Level Marketing (MLM)

Multi-level marketing campaigns allow you to reward not only the direct advocate (the person who made the referral) but also indirect advocates (those who referred the referrer). This creates a network effect, where everyone in the chain is motivated to participate. For example:

  • Level 1: Reward the advocate who referred the direct advocate.
  • Level 2: Reward the advocate who referred the Level 1 advocate.
  • Level 3: Reward the advocate who referred the Level 2 advocate.
MLM campaigns are ideal for businesses looking to build a strong, interconnected network of advocates.

Learn More: For detailed instructions on setting up MLM campaigns, visit our Multi-Level Marketing (MLM) Campaign Setup Guide.

3. Additional Rules

Additional rules give you the flexibility to fine-tune your campaign and tailor it to your specific needs. These rules can include:

  • Time-Based Rewards: Offer bonuses or extra incentives for referrals made within a specific time frame, such as during a holiday sale, product launch, or special promotion.
  • Minimum Referral Purchase Amount Required: Set a minimum purchase amount that the referred customer must spend to trigger a bonus for the advocate. If the purchase amount is below this threshold, the advocate does not earn a bonus. This ensures rewards are tied to meaningful sales.
  • Maximum Bonus Amount Allowed: Define the maximum value of the bonus an advocate can earn. This rule is particularly useful for percentage-based tiers, ensuring that payouts remain within your budget while still motivating advocates.
Additional rules ensure your campaign is dynamic and adaptable to your business goals.

Learn More: For a step-by-step guide on setting up additional rules, see our Additional Rules Setup Guide.

4.Reward Types

The payout method you choose for your referral program is a critical component of your campaign. It determines how advocates receive their rewards and can significantly impact their satisfaction and engagement. Genius Referrals offers a variety of payout options to suit your business needs and advocate preferences.

Available Payout Methods

You can choose from the following payout methods to reward your advocates:

1- Gift Cards
  • Provide advocates with digital or physical gift cards as rewards.
  • It is ideal for brands looking to offer flexible and widely appreciated incentives.

2- PayPal Cash
  • Send cash rewards directly to advocates’ PayPal accounts.
  • It is a quick and convenient option for advocates who prefer monetary rewards.

3- Bank Transfer
  • Transfer rewards directly to advocates’ bank accounts.
  • Suitable for programs with higher-value payouts or international advocates.

4- Vouchers or Coupons
  • Offer custom vouchers that advocates can redeem for products, services, or discounts.
  • Great for creating a branded reward experience.

5- Account or Store Credit
  • Add credit to advocates’ accounts, which they can use for future purchases.
  • Encourages repeat engagement and loyalty.

6- Shopify Discount Codes
  • Generate and distribute unique discount codes for advocates on your Shopify store.
  • Perfect for e-commerce businesses looking to drive sales.

7- Products
  • Reward advocates with physical or digital products from your inventory.
  • A great way to promote specific items or clear excess stock.

Choosing the Right Payout Method

When selecting a payout method, consider the following factors:

  • Advocate Preferences: Choose a method that aligns with what your advocates value most.
  • Ease of Distribution: Ensure the payout method is easy to manage and deliver at scale.
  • Brand Alignment: Select a reward type that complements your brand and business goals.
  • Cost and Logistics: Evaluate the cost and administrative effort required for each payout method.
Getting Started with Your Campaign
  1. Define Your Incentive Model: Decide what type of rewards you’ll offer (e.g., cash, discounts, gift cards) and how they’ll be earned.
  2. Set Up Tiers, MLM, or Additional Rules: Use the Campaign Engine to configure the structure of your campaign. Refer to the guides below for detailed instructions:
  1. Test Your Campaign: Before launching, test your campaign to ensure everything works as expected.
  2. Launch and Monitor: Go live with your campaign and track its performance using the platform’s analytics tools.
Pro Tips for Success
  • Offer Attractive Rewards: Choose rewards that are meaningful to your advocates and align with your brand.
  • Communicate Clearly: Make sure advocates understand how the campaign works and what they need to do to earn rewards.
  • Engage Your Advocates: Keep your advocates motivated with regular updates, exclusive offers, and recognition.
Why Choose Genius Referrals?
  • Exclusive MLM Functionality: We’re the only platform that offers Multi-Level Marketing, enabling you to build a robust, interconnected referral network.
  • Flexible Campaign Engine: Our tools allow you to create highly customizable campaigns tailored to your unique business needs.
  • Proven Results: Businesses using our platform have seen significant customer acquisition and advocate engagement growth.

Need More Help?

If you have any questions or need further assistance, visit our Help Center or contact our support team.
Was this article helpful?
Español
LANGUAGE