Share messaging in a referral program refers to the personalized content or message that advocates can share with their network to encourage referrals. This messaging typically includes a call to action, such as a special offer or incentive, and a link to the referral program. Share messaging can be distributed via various channels like email, social media, or direct messaging to help advocates spread the word about your business and increase referrals. It’s an essential tool in a referral program to ensure advocates effectively communicate the benefits of your program to potential new customers.