What is the difference between an Advocate and a Referral?
An advocate is an individualāsuch as a customer, influencer, affiliate, partner, or employeeāwho is already familiar with your brand and actively promotes it to others. Advocates help expand your reach by recommending your business. On the other hand, a referral is someoneālike a friend, family member, or acquaintanceāwho is introduced to your company by an advocate, typically with the potential to become a new customer.
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