What is the difference between an Advocate and a Referral?
An advocate is an individual—such as a customer, influencer, affiliate, partner, or employee—who is already familiar with your brand and actively promotes it to others. Advocates help expand your reach by recommending your business. On the other hand, a referral is someone—like a friend, family member, or acquaintance—who is introduced to your company by an advocate, typically with the potential to become a new customer.
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